How to Get Your Blog Posts Featured on Google Discover in 2025 (Step-by-Step Guide)
Every blogger and content creator dreams of getting their posts on Google Discover. Unlike traditional search, Discover shows content to users before they even search. This means massive free traffic, brand awareness, and higher AdSense earnings. But how can you get your articles to appear on Google Discover in 2025?
This guide will walk you through everything you need to know from creating Discover-friendly content to optimizing images, headlines, and website structure.
What is Google Discover?
Google Discover is a personalized feed on the Google app and Chrome mobile browser. It shows articles, blog posts, news, and videos based on user interests. Unlike search results, users don’t type queries Google’s AI recommends the content.
In simple words: Google Discover helps users “discover” your content without searching.
Why Google Discover is Important for Bloggers
1. Massive Traffic Potential – One post can go viral and drive hundreds of thousands of visitors.
2. Passive Reach – Unlike SEO where users type a keyword, Discover pushes your post to relevant audiences automatically.
3. Monetization Boost – More traffic = higher AdSense revenue, affiliate clicks, and brand visibility.
4. Authority Growth – Getting featured builds credibility and trust in your niche.
Step 1: Publish High-Quality, Evergreen or Trending Content
Google Discover prefers content that is:
- Evergreen (how-to guides, tips, tutorials)
- Timely/Trending (news updates, latest tech, scholarship announcements, finance news)
- Engaging and Informative
Example:
✅ Good: “How to Create a PayPal Account in Nigeria (2025 Update)”
❌ Bad: “PayPal Account Guide” (too generic, no update or value)
Step 2: Write Eye-Catching Headlines
Your title must grab attention. Tips:
- Use numbers: “10 Proven Ways to Boost Website Traffic”
- Add year updates: “Best Loan Apps in Nigeria 2025”
- Use emotional triggers: “Shocking Facts About Google Discover You Didn’t Know”
- Remember, Google Discover works like social media — your title must attract clicks without being clickbait.
Step 3: Use High-Quality, Large Images (1200px wide)
- Google recommends large images (minimum 1200px width) for Discover.
- Always use original or royalty-free images.
- Avoid watermarks.
- Add images that represent your content (screenshots, graphics, infographics).
Example: If your post is about “How to Open a Moniepoint Account”, use a Moniepoint app screenshot or logo at 1200px wide.
Step 4: Follow E-E-A-T (Experience, Expertise, Authority, Trust)
Google ranks content based on E-E-A-T. To build trust:
- Add author bio (showing you are real and credible).
- Link to reliable sources.
- Write in-depth content (at least 1,200–1,500 words).
- Keep your site professional (SSL, fast loading, mobile-friendly).
Step 5: Optimize for Mobile First
Since Discover mostly shows up on mobile:
- Use a responsive theme.
- Make sure fonts are readable.
- Avoid pop-ups that cover content.
- Speed is key — use tools like Google PageSpeed Insights to test.
Step 6: Leverage Web Stories & Videos
- Google Web Stories (like Instagram stories) often get picked up by Discover.
- Convert your blog posts into short Web Stories.
- Embed YouTube videos where possible.
- Add infographics to increase engagement.
Step 7: Post Consistently
- Consistency signals Google that your site is active.
- Publish at least 2–4 quality posts per week.
- Update old content with the current year.
- Use internal linking to keep readers on your site.
Step 8: Build a Strong Social Presence
- Google Discover often favors content with social signals.
- Share posts on Twitter (X), Facebook, LinkedIn, and WhatsApp groups.
- Encourage readers to share your content.
- Use engaging headlines and attractive thumbnails when posting on social media.
Step 9: Use Google Publisher Center
- Submitting your site to Google Publisher Center increases your chance of being featured.
- Verify your website.
- Submit your feed (RSS).
- Add branding (logo, theme colors).
Step 10: Analyze Performance in Google Search Console
- Google Search Console has a special Discover Report.
- Track impressions and clicks.
- Identify what type of posts perform best.
- Double down on those topics.
Common Mistakes to Avoid
❌ Thin or low-quality content (below 600 words).
❌ Misleading or clickbait titles.
❌ Using copyrighted images with watermarks.
❌ Ignoring mobile optimization.
❌ Not updating old content.
Real-Life Example: Nigerian Bloggers Getting Discover Traffic
Many Nigerian bloggers in finance, scholarships, and tech niches are getting 50,000–200,000 pageviews from a single Discover post.
Example niches that perform well:
- Loans & Fintech apps
- Scholarships & Education updates
- Government jobs & recruitment
- Tech tutorials (PayPal, OPay, Moniepoint guides)
Final Tips for Success in Google Discover
1. Write in-depth content (1,200–1,500 words).
2. Use large, engaging images (1200px wide).
3. Keep headlines catchy but relevant.
4. Mix evergreen + trending content.
5. Monitor performance with Google Search Console.
6. Keep improving your site speed, design, and trust signals.
Conclusion
Getting your posts featured on Google Discover in 2025 is not magic it’s about quality, trust, and relevance. If you consistently publish engaging content with strong images, mobile optimization, and a clear headline strategy, your blog can start receiving massive Discover traffic.
Google Discover is like a free “viral engine” and with the right strategy, your next post could be the one to blow up! 🚀
