Ezoic Review: Is It Really Worth Using in 2025?
Monetizing a website can be challenging, especially if your traffic is still growing and you don’t qualify for premium ad networks like Mediavine or AdThrive. This is where Ezoic comes in. It promises to help publishers of all sizes increase their ad revenue through AI-driven optimization. But is it really worth it? Let’s take a deep dive into this popular ad network.
What is Ezoic?
Ezoic is an AI-powered ad optimization platform that helps publishers maximize revenue. Unlike Google AdSense, which displays ads in fixed spots, Ezoic uses machine learning to test different ad layouts, sizes, and placements. The goal is simple: boost your EPMV (Earnings Per Thousand Visitors) rather than just focusing on RPM or CPC.
Pros of Using Ezoic
- Great for small and medium publishers – Unlike AdThrive or Mediavine, Ezoic accepts websites with lower traffic. This makes it ideal for newer bloggers and site owners.
- Powerful analytics – You get access to deep reporting, including data by device, country, and even article-level earnings. This helps you understand what content drives the most revenue.
- Higher revenue potential – Many publishers report big jumps in earnings after switching from AdSense. Some case studies even claim over 600% revenue growth.
- Success stories – Ezoic showcases plenty of real-world testimonials where bloggers have doubled or tripled their income.
- Flexible control – You can decide how aggressive ads should be and choose placements that suit your audience.
Cons of Using Ezoic
- Site speed issues – Many users complain that Ezoic slows down their websites, especially on mobile. This can affect user experience and SEO if not optimized properly.
- Technical setup can be tricky – You’ll need to integrate via DNS or Cloudflare, add ad placeholders, and configure caching. Beginners may find this confusing.
- Premium program confusion – Ezoic offers a “Premium” subscription for access to higher-paying advertisers. While some users earn more, others feel pressured into paying fees without clear benefits.
- Mixed support experiences – Some users report helpful onboarding, while others complain about poor customer support and difficulty canceling.
- Not always smooth approval – Even if you meet the requirements, Ezoic may reject your site if it doesn’t meet quality guidelines.
Who Should Use Ezoic?
Ezoic is best suited for:
- Small to mid-sized publishers who want to grow revenue.
- Bloggers who enjoy testing and analyzing performance.
- Website owners who don’t mind tinkering with technical setup.
You might want to avoid Ezoic if:
- You prioritize site speed and seamless user experience above everything else.
- You don’t want to deal with complex setup or Premium subscription fees.
- You already qualify for Mediavine or AdThrive, which often provide higher earnings with less hassle.
Ezoic Levels Explained
1. Access Now (Entry Level)
Who qualifies: Any publisher (no traffic requirement).
What you get:
- Basic access to Ezoic ads & monetization.
- Limited ad partners (smaller demand pool).
- Access to Ezoic Leap (site speed tool).
- Standard email support.
- Best for: New sites under 10k visits/month.
2. Level 1 (Starter Growth)
- Requirement: ~10,000+ visits/month & $50+ revenue.
What you get:
- Access to core ad partners (Google AdX, basic header bidding).
- Live chat support & group onboarding.
- Eligibility for Premium waitlist.
- Access to Level-Up Learning Program (SEO, traffic & revenue growth coaching).
- Best for: Publishers starting to scale traffic & earnings.
3. Level 2 (Scaling Stage)
- Requirement: ~30,000+ visits/month & $200+ revenue.
What you get:
- More premium ad partners (higher CPMs).
- Advanced analytics in Ezoic Big Data.
- Faster access to Premium invitations.
- Dedicated community support sessions.
- Best for: Sites growing steadily and optimizing monetization.
4. Level 3 (Established Publisher)
- Requirement: ~75,000+ visits/month & $1,000+ revenue.
What you get:
- Access to top-tier ad demand partners.
- Priority support from Ezoic staff.
- More advanced revenue optimization tools.
- Strong chance of Premium invite.
- Best for: Established websites with steady traffic & strong monetization.
5. Level 4 (Large Publisher)
- Requirement: ~500,000+ visits/month (and higher revenue).
What you get:
- Dedicated Ezoic account manager.
- Maximum ad demand partnerships (direct brand deals + top ad networks).
- Priority access to all Ezoic beta features.
- Deep site performance & revenue analytics.
- Best for: Large publishers competing with top media sites.
6. VIP (Invite Only)
- Requirement: Invite-only for very high-traffic, high-revenue publishers.
What you get:
- Full access to exclusive advertisers and the best RPMs.
- Strategic partnership with Ezoic (hands-on team support).
- Custom revenue strategies & advanced analytics.
- Best for: Massive publishers (millions of visits/month).
Final Verdict: Is Ezoic Worth It?
Ezoic is a powerful monetization tool with great potential, especially for smaller publishers looking to go beyond AdSense. Its AI testing, advanced analytics, and flexible controls can significantly increase your revenue.
However, it’s not perfect expect a learning curve, possible speed issues, and a mixed experience with Premium and support.
If you’re still building your traffic and want more control over monetization, Ezoic is definitely worth trying. But if your site already qualifies for top-tier networks, you may find better long-term results with alternatives.
Pro Tip: If you decide to join, start small by testing only a few ad placements. Monitor your traffic, site speed, and revenue closely before scaling up.
